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Market Manager Emerging Brands - Atlanta Full-time Job

1 week ago Marketing & Communication Atlanta   70 views
Job Details

Position Title: Market Manager, Emerging Brands

Reporting Relationships

Reports to: State Manager, matrix into Emerging Brands Regional Manager

Internally Partners With: Market Manager, Field Marketing Managers, Finance Manager, Local Brown-Forman On/Off teams, and Customer Account Managers

Externally Partners With: Greenhouse Brand Champions, Brand Ambassadors, Distributor Key Supplier Business Managers, Distributor Metro or Craft Channel Division Manager, and any relevant Metro or Craft Channel Sales Representatives


Trade Development – 40%

  • Develops rapport and personally calls on targeted on-premise & off-premise accounts. Must maintain and actively work the targeted account list with at least 40 accounts.

  • “Hand Sells” assigned portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders)

  • Conducts wait staff training and coordinates brand education seminars in target accounts to create advocacy for B-F brands

  • Secures B-F priority brand visibility, menus, and features in targeted accounts

Market Planning & Evaluation – 20%

  • Working with Emerging Brands Regional Manager, State Manager, Operations Manager, and Field Marketing Managers, develops market plan for target accounts

  • Works with distributor channel manager to set goals and tracking for distributor sales teams

  • Serves as local “thought leader” for B-F Emerging Brands initiatives in market

  • Monitors assigned B-F portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly with respective RSM and local BF State Manager. Make suggestions on how to improve performance.

  • Participates in on-going planning meetings with internal and external stakeholders as required

  • Manages and maintains budget of T&E and TMF to within 2%

Training & Coaching – 40%

  • Responsible for training the distributor craft, off premise and on premise teams on assigned B-F brands and their competitive set.

  • Brand responsibility includes Old Forester, Coopers’ Craft, Chambord, BenRiach, Glendronach, Glenglassaugh, and Slane.

  • Responsible for formal work-withs in the market with distributor sales teams a minimum of 5 days per month. This is in addition to your independent time in the market where you may encounter distributor reps on an ad-hoc basis.

  • Completes ride-with contact report and works with distributor Division Manager and copies RSM and BF State Manager on continuous improvement.

  • Serves as B-F commercial team segment expert and coordinates training activities across the local B-F team.

Must Requirements:

Education/Experience: Bachelor’s degree plus 3+ years industry sales experience, or equivalent education/experience combination.

  • Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and all internal stakeholders

  • Demonstrated knowledge of three-tier distribution system

  • Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team

  • Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint)

  • Must have valid state driver’s license

  • Physical ability to lift 60 pounds

Preferred Requirements:

  • Experience working with scotch or a super-premium portfolio

Grade: FS4

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Atlanta

State: Georgia

Country: USA

Company Description
The Brown–Forman Corporation is one of the largest American-owned companies in the spirits and wine business.