Leasing and Marketing Manager, Freeman Webb Company
- Location: Madison, AL
- Job type: Permanent
- Shift: Full-time
Freeman Webb Property Management Company is seeking an experienced leasing and marketing manager to effectively manage the leasing and marketing of our 514-unit community, Madison Landing.
The position of leasing manager requires you to have strong leasing and sales skills and to assist the leasing consultants as they interact with potential residents to find their new home.
In addition, the leasing director will establish marketing plans to achieve leasing goals. The position requires a high level of energy and always demonstrates high standards of professionalism.
- Oversee marketing and leasing efforts to maximize the occupancy of the community.
- Prepare marketing plans and develop new strategies and programs designed to meet occupancy goals.
- Prepare daily and weekly leasing reports and pricing recommendations.
- Ensure leasing staff comply with corporate procedures and government laws on fair housing.
- Ensure follow-up activities take place for all prospective residents.
- Manage and review all lease, guarantor, and data entry processes.
- Coordinate and participate in resident retention programs.
- Generate and track the traffic of prospective residents by utilizing effective marketing techniques.
- The role involves closing sales, making appointments, generating leads, conducting tours, maintaining the model, and following up on traffic.
- It involves daily walk-tours, maintaining a stock of promotional items, monitoring social media, handling potential internet leads, and operating marketing activities within the budget.
- The role also involves assisting in staff development and supervision, understanding and exceeding the needs and expectations of residents, prospective residents, clients, and vendors.
Marketing Manager responsibility for good prospects:
- Maintain a positive community environment for both residents and associates, and encourage participation in events and activities.
- Assist in the mediation and resolution of resident conflicts by encouraging respect for and appreciation of individual differences.
- Oversee the outreach, marketing, and advertising of vacancies.
- Prepare and outreach a marketing program to identify prospective residents among major employers, area businesses, and universities.
- Conduct property tours with potential residents, highlighting the valuable features of the property, in order to convince them and influence them to lease.
- Run background checks on potential residents to evaluate their credit status and criminal records to determine if they are eligible to occupy.
- Maintain contact with lessees during their tenancy period to oversee their satisfaction and help resolve property issues.
- Oversee the processing and approval of prospect applications and lease documents.
- Monitor the lease terms, rental rates, and leasing fees and deposits to ensure the property remains competitive and that all applicable fees have been collected with each application.
- Guide the activities and operations of the leasing team to ensure revenue and occupancy goals are achieved.
Ensures the achievement of the community’s revenue:
- Organize meetings during which leasing operations are discussed to identify solutions necessary for achieving occupancy and ensure resident retention guidelines are met.
- Oversee the on-the-job training of leasing consultants to bring them up-to-speed on work activities.
- Conduct surveys of the property market to obtain information on competing lease rates and other trends that affect occupancy and rent.
- Supervise or create campaign activities for the publicity of properties available for leases.
- Oversee the designation of leasing staff for appropriate outreach efforts.
- Ensure the proper documentation and storage of leasing files are maintained.
- Develop and implement policies necessary for improving the profitability and efficiency of a leasing department.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Education and/or experience
Associate’s degree (A.A.) or equivalent from a two-year college or technical school is preferred; or six months to one-year related experience and/or training; or an equivalent combination of education and experience.
- Language Skills
Ability to generate reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from clients, customers, and the general public. Bilingualism is a plus.
- Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent.
- Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other skills and abilities:
Complete and submit the weekly activity report, weekly traffic and leasing report, and weekly off-site marketing report in a timely and accurate manner. Ability to operate basic office equipment such as a copier, fax, computer, typewriter, calculator, and telephone.
Physical Demands for Marketing Managers:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- While performing the duties of this job, the employee is regularly required to handle or feel objects, tools, or controls; reach with hands and arms; and talk or hear.
- The employee is frequently required to stand, walk, and sit.
- The employee is occasionally required to climb or balance, stoop, kneel, crouch, crawl, and smell.
- The employee must occasionally lift and/or move up to 20 pounds.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.
The work environment for this job involves indoors, occasional outdoor work, near moving office equipment, moderate noise levels, and reasonable accommodations for disabled individuals, with occasional outdoor work.
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