DIGITAL MEDIA SUPPORT at Swift Transportation Full-time Job4 months ago - Sales & Services - Phoenix - 166 views
Primary Purpose and Essential Functions: Provide support to digital media team with primary focus on lead generation for driver recruiting operations.
- Work with digital media team to place media across various audiences and sources.
- Generate reports tracking the performance for all media campaigns and report back to leadership as well as advertising partners.
- Create, maintain and update the advertising segments with the recruiting applicant tracking system and internal lead generation tool.
- Execute targeted campaigns within recruiting database to engage old leads as well as campaigns via texting tools.
- Manage database audiences within digital and social media platforms.
- Design and edit graphics as well as digital photos for advertising needs.
- Assist in review of social media sources and provide feedback on campaigns to increase social awareness and brand management.
- Collaborate with key stakeholders within various divisions including driver recruiting, owner operator, HR and internal communications to ensure all advertising efforts are on brand.
- Perform additional duties as assigned by team and leadership.
- Skills: Must be creative and have an ability to visualize to ensure social engagement. Must possess written and oral communication skills with diverse audiences. Must be able to interact and work well with others while contributing to overall team objectives, along with demonstrated ability to work well independently. Must be able to multitask, set priorities and meet deadlines. Must be able to problem solve and provide resolution. Must be proficient with Microsoft Office Suite and familiar with Adobe Suite design products.
- Education: Associates degree in business, marketing, communications or related field, or equivalent education and/or experience required.
- Experience Required: At least one (1) year experience in related field required. Previous experience within advertising industry preferred.
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