Associate Marketing Manager - Sweet Earth Full-time Job6 months ago - Other - Oakland - 182 views
Nestlé USA is making its mark on the Modern Food Movement! Our Sweet Earth brand – one of the fastest growing vegetarian and vegan food brands in the country – is on the brink of greatness, and we need the right people to take us to the next level. With demand for plant-based and alternative meat at an all-time high, we’re continuing to lead the ‘battle of the burgers’ with nutritious and great-tasting products that our consumers love. But we can’t do it without you – we’re looking for top-tier talent with an entrepreneurial spirit and passion for results to build on the momentum and elevate Sweet Earth to “mega brand” status.
Backed by Nestlé USA, best known for brands like Stouffer’s, Nesquik, Toll House, Lean Cuisine, and Häagen-Dazs, Sweet Earth enjoys the best of two worlds – a dynamic and collaborative small-company spirit, and the scale of the world’s largest food and beverage company. Our team is strategically located in Northern California, based within a lively and renowned gastronomic and agricultural scene. Our Moss Landing campus is home to our internal Culinary team, and our Plant Protein Center of Excellence, allowing for cutting-edge food research and innovation.
Across our organization, we’re creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Join us on our journey to take the Modern Food Movement to new heights.
The Associate Marketing Manager’s role is to drive the performance, equity, and share of our brands by activating distinctive consumer insights. In this role, you will support the Sweet Earth brand team’s pursuit of insights that enable the team to know its consumer deeply and build engaging brand experiences while supporting the Manager in setting communications and innovation strategies. You will interact with agency partners in support of strategy, planning and implementation. This role supports a brand’s innovation activities by collaborating with sales, shopper marketing, operations, product development and finance on various generating demand.
Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment.
Dive into demand landscape for the consumer/brand by utilization of digital insight tools
Manage brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities.
Support the brand’s need to identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation.
Leverage data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings.
Manage consumer communications projects that develop a creative territory that brings the brand to life and enables effective consumer communication with a digital and social first approach
Assist in identifying optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
Lead initiatives in the communication plan around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement.
Demonstrate the ability to manage projects on time and on budget as well and demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return.
Leverages brand, consumer and marketplace data and trends to support Manager in developing an annual marketing communications plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders.
Assists in creating the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement
Support Manager in implementing a 3-year consumer centric brand plan to drive and/or sustain long-term brand health including equity, awareness and engagement.
REQUIREMENTS AND MINIMUM EDUCATION:
BS/BA in Marketing or related field; MBA preferred
2+ years Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
Experience leading marketing communication projects including digital and media strategies
Strong drive for results including: strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer
Experience partnering with cross-functional teams and agency partners
Experience developing strategic brand/product plans, such as communication campaigns and commercialization strategies
Ability to influence and lead others, including those outside of the Marketing function
Passion for identifying consumer insights and transforming them into significant product and marketing innovation
Ability to translate critical thinking into strong business results
Deep understanding of key P&L drivers
Quantitative strength in analyzing data and synthesizing learning into insights and action
Plant-based food experience is a plus
Experience within a smaller, entrepreneurial environment
Strong sense of urgency, even when managing initiatives with long lead times
Adaptability and flexibility to meet changing priorities and adjust to different management styles
Job Marketing/Brand Management